Last week an idea was proposed that would make major league baseball’s (MLB) opening day a national holiday. For it to be considered the MLB would need 100,000 signatures. People could tweet their signatures or use a survey on the website to cast their vote. Ozzie Smith, hall of fame shortstop, and Budweiser franchise, the official beer of the MLB, initiated this idea. In an article on opening day, Smith went on to discuss his excitement for opening day and how it presents hope and endearment for teams because on this day everyone is on a level playing field and that anyone can come out on top.
Baseball offers a time for fans, families and friends to come together to participate in something that is bigger than themselves and offers a chance for unity. The main reason backing this request is that a recent survey shoed that 22.2 million Americans (21 and over), admit to playing hooky on opening day. Time Brosnan, MLB executive and vice president, is happy that the Ozzie and Budweiser are directing efforts to make this happen. Brosnan believes that opening day is already an unofficial national holiday and hopes that they are able to create a strong enough presence within the nation to make this happen.
There is currently a petition on the Whitehouse.gov petition website. Budweiser has also launched a campaign that extends throughout ESPN.com and MLB.com with featured videos of Smith. The franchise has also released a series of advertisements including a piktochart that is rather eye catching.
I personally would be ecstatic if this became a national holiday. I think it would be great for generating revenue at home game franchises as well as drum up business for vendors within the stadiums. From a public relations stand point I think that Budweiser is doing a great job reaching the public. I was first made aware of this idea through twitter and then was able to follow up and read several different stories on other social media outlets and sports related websites. I believe that it will take a great deal of effort to make this an attainable goal but it is very reachable. Budweiser should continue to push the idea to the public even if they reach the 100,000 votes. I think it would also be beneficial to use more retired hall of famers to generate more hype around the topic. Expanding the use of multiple hall of famers could reach a broader audience and get the attention the ad needs.
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